Advertising has evolved into a hugely complex form of communication, with literally thousands of different ways a business can deliver a message to consumers. Today’s advertisers have a wide variety of choices at their disposal.
The internet alone offers a lot of this, with the advent of videos, banners, advertorials, sponsored websites, chat rooms, social media and much more.
Here are a few tips of what’s available for your media arsenal:
If you see an ad over the internet, it will be classified as online advertising. In fact, there are advertisements on this page and on most other websites you visit as they are the main source of income for the Internet. Another way of online advertising is native advertising, the digital version of the old printed advertorials and sponsored content. There are many digital marketing strategies, including placing ads on popular websites and social media sites.
Google Ads allows you to bid on the placement of your ad on the search results page of Google’s search engines. By using keywords or common search terms, queries related to your business and the products and services will appear in search results. For example, a company promoting insurance will appear in all searches for insurance products.
What is Google Ads?
What is AdWords (translated to Dutch: wat is AdWords)? This is the old name of Google Ads. With AdWords, you as a company pay Google when your ad is clicked, which is why this is called cost per click. CPM, on the other hand, is the cost you pay as an advertiser for a thousand views or impressions of your ad. These types of online advertisements can target the local, national and international market. It is up to you how far you go in this and exactly how much exposure you want to gain online.
With Google AdSense, you can host Google ads on your website to generate revenue for your site. Companies that want to advertise can register for Adsense, Google will link the ad to various websites with related content or search parameters through the algorithms. As a result, you can reach a larger audience by having Google place ads. Google places your ads on other websites to generate clicks and website traffic for you.
To be successful in any type of advertising, be it digital, radio, or outdoors, you need to keep an eye on your competitors and their tactics, learn from them, and take the win. Outsourcing Google AdWords to a specialist in this field can save you a lot of effort, time and money, making your company easier to find, attracting visitors and generating more sales.