3 Types of videos that can aid your marketing efforts

Do you want to rejuvenate your social media marketing strategy? Do you want to have better engagement metrics? If yes, then videos can suffice your purpose. Videos are great to engage your audience. While you can share any old or new video across various social media platforms, you’re likely to reap its benefits if you create and optimize videos on what works best on each platform. Certain types of videos tend to perform better but what one audience likes won’t work on the other platform.

Let’s nudge 3 types of videos that can be incorporated in your social media marketing

1. Live videos

If you have a good number of followers on Facebook, Instagram, and YouTube, live videos make it easy to connect with your audience. It lets you interact with your audience and give them a sneak peek about your life and work. Live videos are apt for making announcements, behind the scenes and produce information videos. Live videos on short intervals can play a vital role in engaging your audience while longer videos can give you a better understanding of your audience insights.

Things to keep in mind while adding live videos:

1. Test your live video setup to ensure all your innovation works.
2. Lighting and sound are unbelievably vital. Put resources into the correct technology.
3. promote your live streams on your online life accounts well early.
4. Use scheduling tools, for example, Facebook’s Premieres, to make your video more viable.
5. Livestream in the meantime consistently– for your audience.

2. Tutorial Videos

Tutorial Videos recordings are most prominent and are among the most shared format on social media. The videos benefit your product and services and can help you grow in your niche.

Tutorial Videos recordings should be clear, instructive, and engaging. They should be sufficiently long to demonstrate each progression and short enough to lock in. The most critical data needs to show up in the first minute, while the entire video shouldn’t be longer than a couple of minutes.

Tips to keep in mind while making tutorial videos:

• Get some information about what tutorials they would be most intrigued to watch.
• Stay dynamic in remarks and react to messages all through the video’s life.
• Make the recordings visible and to the point – they’ll be less demanding to pursue.
• Try not to depend a lot on tools or tactics your followers aren’t probably going to have or get it.
• Have a clear call to action at the end of the video.

3. Behind the Scenes video

It is a great way to give a personalized experience about your team and company. Highlighting day to day operations, office spaces, employee engagement activities, manufacturing processes, all these things give a better idea about your work culture to your prospective customers.

Such videos when share across social media platforms builds trust and brand identity. When the audience interacts with your brand, they might not have a firm feeling of the brand’s identity. It is hard to pass on the brand identity in only a couple of characters on a screen. Video indeed offers the chance to dive down into what makes a brand incredible.

A good behind the scenes video will grow a connection among organization and client – and if the video is engaging or adequately instructive, it will be shared. These videos are well produced, informative and engaging.

Tips for adding behind the scene video in your content:

• Don’t be too conscious of imbuing these videos with your brand’s identity.
• Consider the small details that workers do for the duration of the day that your clients may discover fascinating.
• Use videos for storytelling, showcasing your products, brand, and people.
• Include your clients, sellers, or workers into the video.

Get hands-on video in marketing

Building a strong foundation for a video campaign is extremely important. If you consistently produce good quality videos, you can bring the audience from multiple platforms and demographics. A good mixture of video content and social media can do wonders to your marketing efforts.

Author Bio

This is Sharon Winget, Staff Writer with GoodFirms, a review and rating platform of top IT companies & software. A tech geek at heart, I firmly believe technology can transform societies. I enjoy blogging about web design, email marketing, and content marketing.