What Affects the Success of your App in 2020

The app market has come a long way since Apple launched the App Store back in 2007. Next year, the app market is predicted to reach a staggering $188.9 billion. That’s more than a 100% increase in less than five years, which is crazy to think about. And since people are becoming more and more comfortable with in-app purchases, the numbers can be even higher.

The market is obviously there. However, where there’s so much interest, there’s also competition. If you want to launch an app successfully, you need to differentiate your app from others on the market. But even if you have a great, original idea, it doesn’t mean the app will be an instant success. Let’s see some of the critical factors that can affect the success of your app.

App’s Complexity

After you come up with an app idea and possibly think of a name, you need to think about the complexities of each factor. Why is it important to analyze your app idea in terms of difficulty? You need to do it because the complexity not only affects the cost of building an app but also has an effect on your speed to market.

If you have an original idea, you probably want to transform it into a product and deliver it to the market before anyone else. As soon as you start work on your app, you should concentrate on resource and flow efficiency to avoid any delays. An average company misuses around 40% of its product-development resources. This can lead to long delays and low speed to market.

Marketing Strategy

In most cases, when a person comes up with an idea for an app, the last thing they think about is how to market it. However, the marketing strategy should be considered. According to a recent survey conducted by The Manifest, a vast majority of app developers dedicate 31% of their overall budget to marketing. So what marketing route should you take?

It depends on several factors: your target demographic, your niche, so on and so forth. Of course, you should try and leverage the power of social media. As this article by  www.luckyposting.com points out, a social media channel will not only expose you to new people but will also allow you to engage the users, receive feedback, and provide them with updates.

App’s Speed

If you’re a business owner, then you know that customers nowadays are less patient than ever. They don’t have time to sit around and wait for your app to load. You see, if your app isn’t fast, you risk losing a massive chunk of your users. The passing between pages needs to be lightning-quick, and launch time should be kept at a minimum.

A study conducted by GCU discovered that slow-loading web pages diminish our concentration by 50%. Although the study mainly focused on mobile web pages, the same logic could be applied to apps. When you’re offering in-app purchases, the last thing you want is your users to lose focus and put their phones down without buying anything.


Knowing is half the battle, right? A developer or an owner that wants to have a successful app needs to know his audience, its needs, and to know how to cater to those needs. Keeping your users happy is not a one-and-done deal – you’ll need to work on it continuously. After the launch, gather feedback from the users and see what can you do to improve the app.

Regularly updating your software is an excellent way to keep your user-base satisfied. You should read the comments and use that feedback to fix bugs or add new features to your apps. How often should you make updates? Well, this research has shown that roughly 38% of development companies update their apps monthly, while 45% do it every 2 to 6 months.

Final Thoughts

The success of your app depended on multiple factors: making it responsive, user-friendly, and quick is a good start. If you want your idea to become a success story work on it as much as possible until it becomes a reality.

One thought on “What Affects the Success of your App in 2020

  • April 17, 2021 at 2:04 AM

    Nice Article keep posting good information, Thank you for sharing this.

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