Vi sets world records while launching new products and expanding global mission

The market for dietary supplements is seemingly at an all-time high. Proper nutrition has always been an integral part of people’s lifestyle in the western countries, but now, with the rising consciousness around health and fitness all across the world, it is fast penetrating into the other developing countries. Given the adulteration in the food industry, it is indeed difficult to make sure that you will receive optimum nutritional benefit from the food you eat.

The role of dietary supplements is to ensure that all the necessary nutrients needed for mind and body to function perfectly is provided in the right amounts, which may not always be available through regular food intake. Moreover, with weight loss being the top priority for people across the world, irrespective of their age, meal-replacement shakes, weight-loss products and energy drinks from nutraceutical brands are fast replacing normal meals on the dining table. Needless to say, nutraceuticals have become one of the most competitive sectors where each brand is vying for a fair share of the market. One global healthy lifestyle brand that has been successfully holding its mast in the market since 2005 and serving people across North America and Europe is Vi.

Their product portfolio provides nutritious and delicious meal replacement shakes, drinks, snacks, and supplements to help people achieve their weight-loss and fitness goals. Initially, their product portfolio included Vi-Pak®, an advanced nutritional support system that blends vitamins and other beneficial nutrients to maintain the body’s natural energy production, immune system, and healthy joints, while providing anti-aging support. Their product line also included the blockbuster Vi-Shape® Nutritional Shake Mix product. With a growing demand for a healthy drink and snack offerings,Vi continued to expand into new categories and launch products, including ViBites (2014), Nutra Bar (2014), NEON Energy Drink® (2015) and Vi-Shape Superfood Shake (2016). The benefits and popularity of Vi products drew in many international celebrities as well. In the recent past, pop singer Britney Spears was featured in a woman’s health magazine testifying to the positive results of Vi. She was also quoted in the magazine for saying, “It’s the one protein shake that actually tastes good.”

Branded as ViSalus Sciences at the time of its inception, it was rebranded as Vi in 2012 as part of their global growth initiative. The company was founded by Nick Sarnicola, Blake Mallen, and Ryan Blair, with a mission to transform Life, Health and Prosperity around the world. Like many companies, Vi has gone through many up and downs over its 14 years—from a humble start-up to a $970 million buy-out, and more recently a founder-led buy-back. However, the brand’s consistent focus on delivering high-quality health products and continually innovating new challenge marketing strategies enabled them to persevere through many phases, and led to some impressive stats: served ½ billion meal-replacement shakes; generated nearly $2 billion in cumulative sales; awarded over $100 million in free products, cash and prizes; served customers across 16 countries; and donated over 5 million meals to children and families in need through their social impact efforts.

Vi also made news by organizing mass community movements around their mission, which culminated in world records. For example, they earned a world record in April 2012 for ‘World’s Largest Simultaneous Flash Mob’, mobilizing more than 50,000 people in over 300 cities across North America. News channels broadcasted the sight of people simultaneously breaking out into song and dance. Then in Jan. 2015, Vi hosted another community movement that earned them an additional world record for the World’s Largest Simultaneous Group Workout, with a total of 2,180 groups, consisting of 15,180 attendees from 11 countries performing a group workout at the same time.

Proper nutrition is an integral part of healthy living. Stressful work culture, lack of exercise, and lack of time to prepare and relish a proper meal are all contributing factors to medical conditions and obesity that are nearing epidemic levels. It’s why millions of people have gravitated to a company like Vi that offers a healthy, affordable and fun approach to weight-loss, fitness, and wellness.