Your local business is your pride and joy. Of course, you want it to attract more customers and be in business for years. In today’s world, that means learning what search engine optimization and compelling content can do to help grow the operation. Here are four areas where the right approach to SEO and Toronto content marketing will make a difference.
Any effort toward effective local SEO begins with your company website. You can use all sorts of approaches to get people to visit it, but there must be something of value there when they arrive. Each page must have content that focuses on what you offer, how customers can put it to good use, and why buying from your business is a better choice than purchasing goods or services from the competition. An expert can evaluate your site’s pages and determine what combination of content changes, images, animation, and other elements would make people want to keep coming back.
Your Company Blog
Think of your blog as the opportunity to provide readers with something they can use and motivate them to come back to learn more. This element of your Toronto content marketing strategy provides a place to insert links to relevant pages on your website. Make the content informative, entertaining, and include keywords that help it to place higher in local search engine results. More readers will find you this way, like what they see, and maybe even pass the blog links on to some of their friends.
Your Guest Posts
Have you ever thought about writing a guest post on some sort of business blog? For example, chambers of commerce are always looking for compelling content that has to do with local businesses. You have the chance to write something that includes keyword phrases that help improve your local SEO, speak directly to a target audience, and improve brand recognition. Some of those readers will follow the links inserted into the copy and end up being customers.
Your Social Media Pages
You set up a business page on social media. Now you need to make sure it’s helping you reach the right type of consumers. Post links to blog posts and pages on your website as part of your Toronto content marketing strategy. Invite followers to share them with their friends. You’ll notice that more people decide to like and follow your business page, especially when you share a link to something they find interesting or post about a great upcoming sale. If you are using the right keywords, expect your business page to start showing up in local searches.
You may not know all there is to know about local SEO or content marketing, but that should not be an obstacle to enhancing your online presence. An expert can evaluate what you have in place, come up with a plan for improving those efforts, and help you generate more attention and greater conversions. Start today and you’ll be surprised at what a difference those efforts make in the months to come.
Rob Teitelman is an avid blogger and digital marketing enthusiast with years of experience creating content for businesses and brands. His work has been published on major publications and blogs across North America, covering a variety of niches from tech to real estate. Recreational guitarist, amateur photographer and avid fan of all things technology and gadgets.