Are you involved in the Cannabis Industry? If so, you are probably curious as to the best ways to get more followers who are also interested in the cannabis space. As a cannabis consumer, it is important to network with like-minded individuals. That way, you will have targeted traffic to your page and you can turn your followers into potential purchasers of your products. Follow these 3 easy tips to get ahead of the game and take you Instagram to the next level!
1. Content is King
Staging your Instagram profile is very important. You want to make it seem to your followers that your page is a journey and every post plays a roll in it. If you are posting bud shots of flowering herbs, then your content should strictly stay in that genre. Things like pictures of your bird or food you are eating are not relevant to your cannabis minded followers so that type of content should be avoided. It is ok to have a personal account where you post that type of content and everything that comes to mind, but you should keep your cannabis Instagram strictly to cannabis subjects
2 Use the right hashtags
Hashtags are one of the most underrated Instagram marketing tools. If you choose the right hashtags, that increases your chances of being featured for the hashtag of your choice which means that your photo will pop up when someone searches for that hashtag on Instagram. To do this, you want to find some smaller hashtags that still have good search volume. For example, #cannabis has 17.2 million users. Your chances of being featured for this hashtag are slim. However, it is a popular hashtag so it’s a good idea to include it with your post. Instagram gives you 30 hashtags you can post along with your photo. We recommend posting 15 industry broad hashtags and 15 that are more specific. You have a better chance at being permanently featured for the specific hashtags. For example, #cannabisdaily has 307k users. If you have great photos of cannabis flowers then you have a good chance to be featured for this keyword. If you want a complete guide on hashtag usage then we recommend checking out this Instagram Hashtag Cheat Sheet.
3. Hire a Professional
If you find yourself not gaining much traction on Instagram, it might be time to call in the big guns. There are companies like Gram Social Media that specialize in Instagram Marketing for the Cannabis Industry. They work by helping your Instagram account get more exposure. They engage with other users in cannabis space for you by liking related photos and following accounts similar to yours. Not only that, but they also help you achieve a high-quality appealing feed. One of their plans includes content creation where they will take stock photos of your products and spin them into professionally designed posts, ready for your Instagram page.
Growing your cannabis Instagram Page can be hard work! Instagram is all about building your audience and community. It will take time, but if you follow the 3 simple tips in this guide then you will be well on your way to becoming a cannabis influencer!