What Airbnb hosts need to know about SEO?

November 23, 2022 John Hewitt

Everyone wants their Airbnb listing to show up at the top of search rankings. And it’s not just because they want more bookings – being high in the search results is also a sign that your Airbnb listing is popular and well-reviewed among guests. But what are the best ways to rank well? Read on for our top 10 tips on how to rank higher with SEO!

The goal of SEO for Airbnb hosts is to rank their listing high so they can get more bookings and make more money. There are a few things you can do to improve your ranking, including optimizing your title and description, using keywords throughout your listing, and adding photos and videos. You should also make sure your listing is compatible with mobile devices since more and more people are searching for places to stay on their phones.

If you follow these tips, you’ll be well on your way to getting more bookings and making more money from your Airbnb rental. If you want more advanced tips, you can consider signing up for an Airbnb course like 10xBNB.

Keyword Research

Identify the key phrases and terms that potential guests are using to find properties like yours. Use those terms throughout your website and in your listing title and description to help improve your visibility in search results. Remember to also use relevant keywords in your photos and other content to further improve your chances of being found by potential guests.

Finding a Unique & Caring Guest

As an Airbnb host, one of your top priorities is to make sure your guests have a fantastic experience. A big part of that is finding the right guests for your property.

Here are some tips for finding great guests:

Use keyword-rich descriptions in your listing title and throughout your listing. This will help attract guests who are looking for what you have to offer.
Be clear about what you expect from guests in your house rules. This will help weed out those who are not a good fit for your property.
Respond quickly to guest inquiries. This shows that you’re attentive and interested in providing a great experience.
Get to know your guests before they arrive. Send a welcome message through the Airbnb platform and ask questions so you can get an idea of their interests and needs.
Make sure you’re available during their stay if they need anything. This goes a long way in making sure they have a positive experience at your property.

Creating an Attractive & Professional Listing

To create an attractive and professional Airbnb listing, there are a few key things you can do:

Use high-quality photos that show off your space in the best light possible.
Write a detailed and engaging description of your space, highlighting what makes it unique.
Choose strategic keywords for your title and throughout your listing to ensure that it comes up in relevant searches.
Offer amenities and services that will appeal to guests, such as Wi-Fi, breakfast, or airport pickup/drop-off.

By following these tips, you can create an Airbnb listing that will stand out from the competition and attract more guests!

Providing an Exceptional Service to Guests

As an Airbnb host, one of your top priorities should be providing exceptional service to guests. There are a few key ways you can make sure your guests have a great experience, and by following these tips, you can help ensure that your property ranks highly in search engine results.

First and foremost, respond to all guest inquiries promptly. This includes questions about the property, the area, and anything else that may be on their mind. The sooner you can answer their questions, the better.
Secondly, go above and beyond in terms of cleanliness. Make sure the space is spotless and that all linens are freshly laundered. Guests will appreciate your attention to detail and will be more likely to leave positive reviews.
Another important way to provide exceptional service is to be available for your guests during their stay. If they need anything at all, do your best to accommodate them. This could mean providing directions or advice on local attractions, restaurants, etc.
Finally, don’t forget the little things! A handwritten note or small welcome gift can go a long way in making your guests feel special. By taking care of your guests and providing them with a great experience, you’ll help ensure that your property ranks highly in search engine results.

Taking Clear, Well Lit Photos

If you want to improve your Airbnb ranking, one of the simplest things you can do is take clear, well-lit photos of your rental property. This will not only make your listing look more appealing to potential guests, but it will also help the search engine algorithms properly index your listing.

When taking photos, be sure to use a tripod or other stabilizing device so that the images are sharp and in focus. If you have trouble getting clear photos indoors, try using a flash or opening up the curtains or blinds to let in more natural light.

In addition to taking great photos, be sure to also include a detailed description of your rental property and list all of its amenities. This will give potential guests a better idea of what they can expect if they book a stay at your place.

Hosting on Airbnb vs. Craigslist

When it comes to renting out your home, there are a few different platforms you can choose from. Among the most popular are Airbnb and Craigslist. There are pros and cons to both, so it’s important to know what you’re getting into before making a choice.

Airbnb is a great platform if you’re looking for something a little more professional. You can create a listing with photos and descriptions, and set your own price. You also have the option to communicate with potential guests before they book, which can be helpful in terms of answering any questions they may have.

However, Airbnb does take a 3% commission on every booking, so you’ll need to factor that into your pricing. And because it’s more professional, there is also a higher expectation in terms of cleanliness and amenities. If you don’t think you can meet those standards, then Airbnb might not be the right platform for you.

Craigslist is less formal than Airbnb, but that doesn’t mean it can’t be effective. You can still create a listing with photos and description, but there won’t be as many options when it comes to pricing or communication. And because it’s less formal, there are also less expectations in terms of cleanliness and amenities.

However, one downside of using Craigslist is that it can be harder to stand out from the crowd.

Marketing Outside of Airbnb.com

As an Airbnb host, one of the best ways to market your rental is through word-of-mouth. Let your friends and family know about your listing, and ask them to spread the word to their networks. In addition, you can use social media platforms like Facebook, Twitter, and Instagram to promote your rental.

Another great way to market your rental is by creating a website for it. This will give you more control over the marketing message and allows you to include more photos and information than what’s allowed on Airbnb. You can also use SEO techniques on your website to make sure it ranks high in search engine results pages.

You can also reach a broader audience by using paid advertising. Your listing can be promoted using Google AdWords or Facebook Ads.