Buzzy sports betting posts appeal to Gen Z social media audience
PointsBet joined TikTok in September 2021, creating content on a platform that has dominated the Gen Z market. PointsBet had about 85,100 followers on Instagram and 32,600 followers on TikTok as of Jan. 27. Competitors FanDuel and DraftKings have about 196,000 and 140,000 followers, respectively, on Instagram and about 369,200 and 592,300 followers, respectively, on TikTok.
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