You have a great recipe for a custom sauce. There are even some ideas of where to market the product. What you need now is a partner who can take on the task of the custom sauce manufacturing and ensure that it’s of the quality that you envision. As you look for the right partner, keep the following four points in mind. Doing so will increase the chances for success.
Only the Best Ingredients Will Do
You can have one of the best recipes in the world, but it can be ruined if the ingredients used are not of high quality. This is one reason why you want to find out where the manufacturer will secure the ingredients to make the sauce. Unless you’re assured that they are among the best, the odds of attracting a loyal clientele are somewhere between slim and none.
Keep in mind that higher-quality ingredients will cost more. That may mean you have to rethink the unit price that’s set for the sauce. This will not be a problem if the sauce is truly among the best on the market. People will buy it if the product is superior to what is already on the shelves. As a bonus, you begin to distinguish yourself in a competitive market and build a reputation for excellence.
Help With the Packaging
The packaging is also something that you want to consider closely. The goal is to provide packages that attract positive attention and are also easy for consumers to handle. The right manufacturer will have options that appeal to different types of consumers.
For example, you do want containers that will fit on supermarket shelves with ease. That means they are also likely to fit on cupboard shelves when the buyers get them home. If the plan is to market the sauce to restaurants, hotel kitchens, and similar venues, the ability to store the larger containers with ease is still a factor.
Don’t forget the colors and lettering used for the labels. They should indicate something about the type of sauce while also standing out from the other products offered for sale. A professional who knows how to market sauces can aid in the label design.
Meeting Deadlines Consistently
As orders come in, it’s important that the sauce is prepared and made ready for shipping in a reasonable amount of time. That means the partner you choose should have a reputation for processing orders and keeping on top of production quotas. This will ensure that any orders placed by your clientele will not end up remaining unfulfilled for very long.
See this as one more way that the partner helps you build a positive reputation. Even if you have the best sauce on the market, customers will only wait so long. When a due date is approaching and there’s not enough sauce to fill the order, they are likely to turn attention to another company.
Overseeing the Delivery Process
Having the product ready for shipment is the first step. The other is lining up shippers who can make sure the products reach the intended destination in plenty of time. It also helps when the manufacturer has the ability to track those orders with ease. This one thing can make a big difference if a delivery is delayed due to weather conditions or some sort of emergency situation. Customers tend to be patient when the order is en route rather than still awaiting fulfillment at a manufacturing facility.
From the quality of the ingredients to the design of the private label food packaging you want help from the best in the industry. Take your time, make sure the manufacture can provide the service and support needed, then see what happens. In the best-case scenario, you’ll enter into a working relationship that serves everyone well for many years.
Rob Teitelman is an avid blogger and digital marketing enthusiast with years of experience creating content for businesses and brands. His work has been published on major publications and blogs across North America, covering a variety of niches from tech to real estate. Recreational guitarist, amateur photographer and avid fan of all things technology and gadgets.