How to Boost Your Online Sales with Stunning Promo Videos?
Online marketing content and company websites are the best way nowadays to generate brand awareness, find potential leads, and increase online sales. One of the more attractive and dynamic options for marketing content are promo videos. Marketing and promotional videos are a great addition to your website and content because they can help boost online sales. Biz Online Marketing gives a holistic overview of how you can integrate promo videos into your marketing strategy to boost online sales.
What are promo videos?
Promo videos are digital productions available online made by the respective business/company for marketing and promotional purposes. It is a visual means of promoting a company’s services, products, and/or brand in general. Promo videos are useful in capturing the audience’s attention, keeping it, and effectively giving them information.
Types of promo videos
Companies have many opportunities to promote different aspects and realms of their business. Including promo videos of all types makes your site and online content diverse. Depending on your industry, experience, and resources available, some videos may be more appropriate for your business than others. The following are just a few examples of the many types of effective promo videos.
Product videos
Product videos communicate exactly what you might expect: information about a product/service. A fairly simple concept, product videos are an engaging way to tell, and show, the audience interesting and useful points on a product. Typically, they involve a demonstration of the product. If your business offers a service, the “product” will be an explanation of how their service can help you achieve your goals, overcome obstacles, and other important, supporting points.
New product launch/event videos
New product launch and event videos are like teaser videos. New product launch videos give the audience a taste of what is to come in the new product or service, but still leaves some mystery. Event videos accomplish the same thing to an extent. They give a preview of a special event the business is holding and/or otherwise involved in. The purpose of these teaser videos for events is to get the audience interested in attending. If the event is limited to invitation only, then these event videos give the audience insight into the competency, exclusivity, and prestige of the brand and the work they do. New product launch and event videos are similar in that they both aim to create buzz marketing and stimulate word of mouth. Both of which are very effective marketing measures.
Testimonial videos
Testimonial videos are some of the most effective types of promo videos. These videos take real clients and customers and essentially promote their positive experience with the product and brand. They are so effective because the customer is doing all the talking for you. Nowadays, it’s hard to find audiences that still trust the corporate point of view one hundred percent. Testimonials are an effective, valid, and honest way to negate these consumer hesitations. Moreover, you gain valuable, genuine insight into what your clients think you and your business do well. This gives you enticing selling points to use in the future, and the resources to back them up.
Why do they help boost sales?
Including promo videos is a surefire way to increase sales. Recent studies found that those who watched a promo video related to the product/service offered were nearly two times more likely to purchase it compared to non-viewers. But what makes these videos so useful in converting a viewer to a customer? There are a handful of reasons why promo-videos are so effective in boosting online sales.
Firstly, they give the viewer a clear, personalized, and enhanced image of your brand. Part of this enhanced image is the confidence that you and your company can navigate the latest trends and technologies. Marketers report that, while videos are their most effective pieces of online content, they are the hardest to create. To a certain extent, the audience understands this. Any viewer can realize that making a promo video takes longer, and more creativity, than posting a picture on the company’s social media page. The video adds a personal touch to the message being delivered, which creates a stronger bond with the viewer.
Moreover, promo videos greatly improve your SEO rankings. Typically, videos are the first links at the top of the results page. Including important keywords in the title and meta description should ensure that your video is linked to the appropriate search queries. As your video gets more views, your SEO ranking will automatically improve. As your video makes it to the top of the results page, more viewers will click on it, ultimately leading them to your website and other content. From there, they can be just a couple clicks away from becoming a confirmed client.
Additionally, promo videos evoke stronger feelings and recognition for your brand. Because of the interactive nature of them, viewers report higher levels of learning and recall of information shared. This aids in the development of strong brand recognition and in retaining important information from the video. The more memorable your business and its information is, the more clients you’ll have.
Along with memorability, online promo videos help boost sales because they often lead the viewer right to necessary, follow-up resources. Essentially, promo videos also stimulate and increase organic traffic levels to your website, thus increasing leads and online sales. Typically, links, follow-up videos, contact information, and a call to action lead the audience to your website. Now, they are actively invested in the process and information gathering. The interactive videos kick starts those feelings of involvement and inclusion, and then intensify them at the end.
How do you make a promo video?
Making a promo video takes a fair amount of time and dedication. First, you’ll want to decide which type of video you’ll create. Whether it’s a product, new product launch, event, or testimonial video, make sure you have a clear idea of what you want the message to be. Your message and imagery should be consistent with your brand and brand image.
Once you have a clear idea of the direction and message of the video, your next steps include generating raw footage. These are the pieces that will make up your video. Should you elect to use only graphics and animations in your video, you don’t have to worry about collecting raw footage. Editing these pieces and adding graphics, animation, and music become the next step. This is typically the most time-consuming step. Make sure every piece flows together and complements each other. Once the editing is finalized, your promo video is ready for publishing.
Be sure to publish a teaser video or post to your company’s social media pages. This will ensure that people start viewing your finished product. Moreover, it will encourage them to share, like, and comment on the piece. All of which will further improve online engagement, SEO, and online sales.
Get started on your promo video today
While there is a lot of work that goes into producing a promo video, they are very effective in boosting online sales. Engagement, brand recognition, and memorability all contribute to the increasing sales figures. As a business owner, entrepreneur or corporate executive, if you have yet to produce a promo video for your company and are looking to boost online sales, start working on one today. Once your final piece is published, the returns you will see in terms of increased engagement and sales will speak for themselves.