4 Ways to Make More Money As a Property Manager

Photo by Avi Waxman on Unsplash

Whether you are in real estate or property management, it can be difficult to gain leads, secure proper documentation, and close deals. When you do close deals, you are able to increase your cash flow while helping someone find their new place of residence. With so many properties that are constantly entering and exiting the market, it can be difficult to keep up with the ebb and flow while maintaining accurate knowledge of the preferences of each of your clients. Thankfully, there are things that you can do to make your business operate in a lean manner. In this article, we will share four ways that property owners can make more money.

1. Complete Renovations

Whether you manage apartments or homes, it is difficult to choose worthwhile investment strategies. Although the aesthetic appeal of the space is valuable, it is not as functional as foundational corrections and the adjustment of appliances. Many agents want to complete cosmetic changes simply because it enhances the curb appeal. Other agents want to complete more in-depth transformations because they know it will continue to enhance the value and stability of the space over time. As a property manager, it is important to develop a strategy for picking and choosing renovation initiatives.

2. Develop Leads With a Word of Mouth Approach

Word of mouth is the most effective and affordable form of marketing. When applicable, offer loyal customers incentives for spreading awareness of your services. Not only will this enhance the brand reputation, but it will also reinforce the notion that people like to buy and rent from the people that they trust. By creating an incentive program, your business will drastically grow.

3. Streamline Your Processes

Many agents waste a large amount of money and time because their files are disorganized. There are sites that offer a free rental application service that helps streamline the interests and leads that you are obtaining. Not only can you streamline the application process, but you can also use a robust platform that allows all of your data to live in a single place. From nomenclature to unique customer identification codes, these small differences can help large subsets of the information stay organized.

4. Target the Right Audience

In a crowded market, it is easy for property managers and real estate agents to spread their marketing material across an entire city. When you are spread too thin, you are not able to gain deeper insight into the market in a specific region. When you are invested in a specific area of town, you will have a better understanding of the target demographic, the competition, and the appeal of the area. This streamlined focus will help you develop more effective marketing campaigns while capturing more leads.


As a property manager or real estate agent, you likely are responsible for developing your own marketing materials, lead strategy, and awareness-building efforts. Thankfully, there are many resources that have been developed that are helping people streamline their processes in order to save money and increase revenue. Take the time to develop an effective strategy so that you do not waste valuable time and resources.