4 Ways to get your YouTube Video more popular

In the past, YouTube was mostly used as an entertainment platform. It isn’t a coincidence that the most popular posts were funny video clips.

This is no longer the case. Over the past two years, users have watched 50,000 hours of product review videos on YouTube. This is a significant indicator that consumers are now turning to video to identify what products suit their needs. In fact, many people would rather watch a video review than read a user’s guide, showing that a popular YouTube channel could serve as a marketing platform for your business.

Despite the apparent benefits of YouTube, very few small businesses use the platform. Therein lies the opportunity. If you apply the right tactics, you could get more views and boost your sales significantly.

Here are some strategies to assist you in boosting the popularity of your YouTube videos.

Optimize Your Channel

First impressions matter. Ideally, you want every user that views your videos to subscribe to your channel. This means that you have to make your channel as appealing as possible.

To optimize your channel;

• Choose a theme – what is the user looking for? If your channel has a specific theme, you are better placed to attract viewers and subscribers than a channel that publishes random posts. This is because the viewer knows what to expect of your posts.
• Create a Trailer – just like as it is with movies, a YouTube trailer shows a preview of the content available on your channel. It is a great tool for luring unsubscribed viewers into watching your videos. To ensure efficacy, the must be short and concise.
• Use Playlists – besides orderliness, playlists, particularly when focused on specific topics, can be useful in encouraging users to watch your videos.

Publish Compelling Content

All the efforts put in when optimizing your channel are absolutely useless if the content in your videos isn’t captivating. Great content must be accurate and comprehensible.  It should also be relevant to your intended audience.

To maintain the quality of your content, edit ruthlessly. Make a habit of thoroughly reviewing your videos before you publish them on YouTube. This not only minimizes errors, but also ensures that your subscribers and other users get to see the best of your videos.

Another key aspect of content creation for YouTube is ending your videos with a persuasive call to action statements. If you are selling a product or a service, encourage your viewers to visit your business website. Likewise, if you want more subscribers, ask viewers to follow your channel at the end of every post. You could also include links to external sites to generate more leads to your e-commerce platform.

Finally, publish videos consistently. A channel that posts regularly is likelier to maintain existing subscribers and attract new ones than a dormant channel. More activity also increases the rate of engagement, meaning that more people, view, like and comment to your videos. This is itself is a proven way of increasing the popularity of your videos.

Get More Viewers

Optimizing your channel and creating amazing content are undoubtedly effective in increasing the popularity of your YouTube videos. The question is – are they enough?

There are several other supplementary methods of increasing your viewership. Such include;

• Buying YouTube views – naturally, users tend to click on videos with more views. The main reason behind this is the perception that such posts have accurate and relevant information. Another reason to buy YouTube views is that it makes your channel an authority in your chosen niche.
• Use paid ads – advertisements guarantee more visibility for your YouTube channel. Obviously, the more people see your videos on search results, the more popular your channel becomes. Some of the commonly used ad platforms for this purpose include YouTube Ads, as well as Google Ads and Facebook Ads. To boost the effectiveness of your ads, incorporate relevant keywords.
• Interact with your audience – people are likelier to subscribe to your videos if you constantly interact with them. For instance, replying to comments on your video shows that you care and can potentially increase your subscriber count. Also, you can conduct an AMA (ask me anything) session where viewers post queries and suggestions concerning your videos.
• Work with fellow YouTubers – collaborating with other content creators increases your exposure to proven strategies of succeeding on YouTube. The channels you work with must cover the same topics as yours. Furthermore, they should have a number of subscribers that is relatively comparable to your channel.
• Offer giveaways – you can subtly attract more subscribers to your channel by occasionally offering giveaways. The best approach is this regard is asking users to follow your channel to be eligible for the prizes.

Make the Most of Social Media

Social networks are the most popular websites on the internet. Precisely, 3.34 billion out of the 4.2 billion who access the internet actively use social media.

Almost all of the leading social media platforms support video content. Therefore, you can significantly boost the popularity of your videos by posting to these networks.

When sharing your videos to sites such as Facebook, Twitter, Instagram and Reddit, post them on forums that are relevant to your niche. This ensures that the content reaches your target audience. Further, you should consider the timing because it influences the number of people who can potentially see your post.

Allowing viewers to embed your videos to their websites is yet another way of reaching bigger audiences. It also means that your external reach isn’t limited to social networks.

Conclusion

Above are some of the ways to make your videos more popular on YouTube. The most important of all is creating content that appeals to your intended audience. Once this is done, you can move on to the other strategies such as optimization, getting more viewers and sharing through other channels.

Remember, achieving success on YouTube is no mean feat. You have to compete with thousands, probably millions, of other content creators in your niche. Nevertheless, adopting the strategies mentioned above greatly improves your chances of becoming a popular figure on this social media platform.

Melissa Thompson

I’m a single mother of 2 living in Utah writing about startups, business, marketing, entrepreneurship, and health. I also write for Inc, Score, Manta, and Newsblaze

harcourthealth.com