Are you meeting with your team at least once per month to discuss marketing strategies? No? If not, you’re in the right place. There are many reasons why you should be meeting regularly with your marketing team, but we’ll discuss a few of the most important ones here.
Using video conferencing software to host these meetings will help save you travel costs, time, and physical space! You don’t have to leave the comfort of your office or even your home with video software, and you’ll still get the same results that you would from an in-person meeting.
Marketing Is Crucial To Success
It’s no secret that good marketing is the secret to a successful business. Marketing is how you connect your customers with your business and products/services. It’s how you get your brand’s name out there, earn social standing, and solidify your reputation in whatever industry you’re working in.
The beauty of marketing is that it’s measurable; that is, you can track and measure it to determine whether or not your efforts are successful. You’ll be able to see if you’re gaining new customers (and, therefore, more business), if your products are reaching the correct audience, as well as who that audience really is.
Without a good marketing strategy in place, it’s likely that your business will be stuck in limbo with the competition. There is always another business in your industry looking to take advantage of opportunities that you’ve missed, customers you’ve overlooked, or the flaws in your business and marketing practices.
Your Team Needs To Be Updated
The question remains “why should I meet with my team once per month to discuss marketing?” The short answer is that your team needs to stay updated with the business’s practices and where the company falls in relation to the market/competitors. If your team doesn’t know what’s going on, how can you craft more effective plans for your marketing efforts?
Meeting with your team via video conferencing saves time. You don’t have to book a conference room for everyone, and if you’re dealing with remote team members, you won’t have to worry about travel time or costs for important meetings.
Your conference will still be effective via video conferencing, so there’s no need to worry about a loss of quality or productivity, provided you’re using an agenda and planning out your meetings accordingly.
Markets Can Change Quickly
Besides staying updated with your team, you’ll want to stay updated with your market or niche as well. These can change at a moment’s notice, and the marketing strategy that worked for your business just a few weeks ago may not work not. You’ll need to meet with your team at least once per month to ensure you’re keeping up with trends and keeping them informed as well.
What happens when your marketing falls short? The competition gains a competitive edge over you, and you start losing business.
Strategies Are Never Perfect
Another reason to meet monthly is that marketing and business strategies are never perfect, and may require constant refining in response to all manner of changes. Internal and external changes can force your business to adopt new policies or change the old ones to meet a new need or competitor.
Responding to changes can only occur after those changes have happened, but the more prepared you are for changes, the quicker your response time will be. By meeting on a monthly basis, you’re ensuring that everyone is on the same page on a month-to-month basis, which gives you a chance to quickly address changes as they come by modifying your marketing tactics.
Video Conferencing Is More Personal
So, why should you be using video conferencing, anyway? Doesn’t a landline work just as well? The answer is both yes and no. While a landline is a perfectly acceptable way to host a conference call, it does lack some of the features of video conferencing tools.
With these tools, you can record your calls, share screens with participants, and most importantly, anyone can join the conference from anywhere in the world. Not to mention, video calling is just more personal than audio-only calls. You’ll get to see the callers’ faces, their body language, and connect more with them for better communication.
Choosing the right video service is a crucial part of this process. You don’t want a process with hidden fees or too many extra features you won’t use. Focus on what you need, what your budget is, and, of course, the level of customer service offered by the company you’re buying from.
Meeting with your team once per month ensures everyone is on the same page and able to respond to market changes or internal changes. Using video software provides a simple, accessible, and more personal way to meet remotely and host more productive meetings. Give it a try today and you’ll see the difference.