Top 5 Ways to Increase Customer Conversion
Looking to increase customer conversion? Click here to read, as we have the 5 best conversion marketing tips right here!
The average global e-commerce conversion in 2018 stood at 2.86%which is relatively low compared to some sites years ago. Conversion is basically how visitors to your site respond to your requests. It can be in the form of filling a form, opening an email or the actual purchase.
It’s measured as a percentage of the total visitors against those who responded to your call to action. For example, if your site had 100,000 visitors and 500 of them filled a form, then your conversion rate is 0.5% which is considered low.
In this article, we give you the top 5 ways to increase customer conversion.
1. Invest in Customer Behavior Tracking Systems
There are many customer behavior tracking applications in the market. Whether you use Google analytical tools and other heat mapping solutions, you get to know how your visitors behave while on your site. You get to know what excites them and what does not.
This way, you can tailor your marketing strategy and plans based on real data rather than guesswork. Once you have the data, then plan how to implement a conversion rate optimization strategy. This involves positioning your content in a manner that reflects your visitors’ behavior.
2. Increase the Number of Call to Action Buttons
Interacting with your online visitors can be a game of hiding and seek. When you think you have placed a good call to action button where they can easily see, they pass it and go to other locations. To avoid this, it’s important to have multiple areas where you can put different types of conversion tools with similar set achievements.
You can have a social media post that takes you to a survey platform on the top of the site. In the middle, deploy a section for a survey that will help you know how to improve conversion rate. This way you capture visitors at all possible points.
3. Use Testimonials for Customer Conversion
When you are running a marketing campaign and you want people to be engaged in it, conversion becomes the most important element. People like to hear about the success of others and how their lives have been changed by something. Use these to attract people to click and leave their details.
Your call for actions should be linked to the urge to know and learn the success of others. This can only be achieved by testimonials.
4. Visitors like video
Use of videos to address the need to respond to a call for action and conversion marketing. This can be used by giving a motivational talk or any marketing convincing making people leave their contacts or read emails or any other posts.
5. Create Content Magnets
Content is king in a conversion strategy. Ensure that the material that you post on your site attracts your visitors enough to take action. By combining the knowledge you already have on the behavior of visitors, and content, you achieve a great conversion rate.
Work hard for your Conversion Rates and Win Big
Customer conversion rates are not easy to achieve. Even the biggest e-commerce sites rarely achieve more than 5% and you need lots of work and strategy to achieve this.
Maximize both tools and strategy to convince customers to move from the initial step of logging into the site to that of conversion.
You can also use various tools to measure ratio conversions.
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I’m a single mother of 2 living in Utah writing about startups, business, marketing, entrepreneurship, and health. I also write for Inc, Score, Manta, and Newsblaze