The Social Cloud’s Rockstar Connectivity is Changing how we Communicate

Since Cloud Storage came about, it has changed the way we communicate, keep in touch, and store our information from day one. Today, the cloud has become something we can’t do without; we track our files, photos, data and other related information all in one place. Almost every organization relies on the cloud, but to what degree and how are they using it? Because businesses swear by Cloud Storage, it is no wonder that it has transitioned into our everyday non-work lives as well.

The universal understanding that the cloud protects against natural and other disasters is commonplace today. However, at the same time, we all understand that disasters do happen and for the most part, there is nothing we can do to stop them. That is why the cloud is so pervasive and so critical for the maintenance of our data and other incredibly important files.

Everyone from analysts to publications has focused on the challenges faced by those who are either using or are not using the cloud. According to CIO.com, “20% of cloud storage users recover from a site disaster in four hours or less. For those outside the cloud, a mere 9% of storage users can typically restore their information. For those that don’t use the cloud, this can be disastrous.”

Whether at home or in the office, there are many reasons to stick with the cloud, from centralizing your data management to organizing it. While you are probably just learning about social cloud storage, with it, users can merge their information into one searchable area, while using them for both storage and social purposes, whether that be in the office in one department or at home with peers.

As always, the bottom-line for companies is always the cost savings, however, you don’t directly think about the format that cost comes in. This includes productivity, time saturation, time loss, and ease and effectiveness of data use. Think of it this way, when productivity is down because you can’t find a critical file or photo, or because it is lost, everyone from the user to the company’s bottom line suffers. While the majority of organizations look at IT spending as a bottom-line expense, the best way to make the most out of your IT budget, according to many IT organizations, is to make the most out of the cloud. If you are new to the cloud space, you probably don’t realize that cloud storage has been proven, time and time again, to reduce IT costs by up to 75% on an ongoing basis, while providing additional security and other benefits.

Cloud storage has a limitless amount of benefits and innovations. So, when we think about the future of the cloud, what do we see? Arvind Raichur, CEO and Co-Founder of, MrOwl, a platform that utilizes the cloud in new ways, says the answer is actually quite simple. Raichur and his team have literally invented a new category for cloud-based technology applications called Social Cloud Storage™.

For those that are hearing about Social Cloud Storage for the first time, here’s a short primer. By definition, it “enables the sharing of content directly out of your cloud storage to a community beyond your contacts.” Social cloud storage enables users to share information, as well as discover what others are sharing, through their own personal cloud storage.

Raichur notes, “it’s all about enhancing communications and building a wider community where individuals feel heard, understood, and above all, connected. And, it’s never been easier to share knowledge and resources because MrOwl offers unlimited storage for public content as well as 10GB’s of free private storage.”*

“We believe that consumers are looking for new technologies, like MrOwl, that provide them with more of a balance between being able to personalize their experience and having greater control over their privacy. Both things are important. People want to be able to customize the Internet-based on who they are and what’s important to them and their digital needs. They want more control over their experience and over their own individual privacy because they are more aware than ever that their data is being used to target them and they want to have more control.”

If you’re getting excited or motivated to try out the social cloud, it is important to understand that just like all houses, a foundation must come first. The foundation, in this case, comes in the form of enhanced privacy. With MrOwl, users can opt for a premium package, in an advertisement-free environment, which keeps the users’ personal information completely anonymous. If, in contrast, you elect to use MrOwl’s free version, you will receive advertisements. By having choices available to the user, they can create highly customizable user environments. In the cloud, that’s innovation at its heart. Users can use MrOwl, whether professionally or personally, in either manner, while understanding that their data is fully protected, at all times, in the cloud.

“We are really excited as MrOwl has the ability to change the world and become the primary place where people can access, share, and interact with one another in a more positive setting, not just about cool content, but about smarter and more meaningful content,” Raichur concludes. “We’ve come to a point in our “social media lives” where we are a bit drained at just looking at repetition, and we are excited to give everyone a chance at something new that brings more meaning and empowerment to internet users everywhere.”

*Free unlimited files stored in public branches up to 20MB per file. Files over 20MB will count towards private storage.