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Four Reasons Why You Need to Advertise Your Business on Instagram

Natasha Fefilova

Instagram is a photo-sharing platform that can boost your sales, promote your brand, and attract new customers. Whether you choose to use it as a slow, conventional advertising strategy or a high-performance service like InstaGrowing, you can use this social media channel to increase the visibility of your business.

If you are new to Instagram, you are probably still wondering how this networking app can help you raise awareness of your brand and help with Instagram growth. The answer lies in the optimal advertising features offered by the platform. We present you with four major reasons why you need to use these tools and build your business to its true potential.

Ad versatility

Out of all the social media platforms out there, Instagram offers one of the broadest selections of advertising options, second only to its parent company Facebook. When you choose to promote your company on IG, you get to choose between:

  • Video Ads
  • Insta Stories Ads
  • Image Ads
  • Carousel ads

For an affordable fee, you can present your products and services to potential customers with the help of state-of-the-art technology. Video ads can deliver a quick and effective message about your brand, while image posts can provide a direct impression of your company and what you have to offer.

Your followers can get an instant feeling about your profile and your services by following your Instagram Stories and your carousel ads. These features allow you to compile videos and photos in attractive pieces of content that raise brand awareness and have the power to lure in potential new clients.

Broad customer reach

As of 2018, Instagram numbers more than 1 billion users that access the app every month. Regardless of your company’s status, the possibility of reaching new customers from every corner of the world is immense.

By advertising on this social media platform, you enhance the database of potential clients and collaborators. You can even buy Instagram likes to improve your online visibility and raise brand awareness quickly and easily.

As your business grows, you will benefit from extra funds to reinvest in Instagram advertising. With every new ad, you can boost the number of followers and increase the traffic to the website where you present and sell your products and services.

Specific crowd targeting

Instagram allows you to reach new clients who are not yet aware of your brand. However, this social media channel also enables you to target and create a specific crowd of followers that you want to address. This way, you can advertise only to the customers that compose a niche in your sector of activity.

By promoting your business on Instagram you can implement advertising strategies that you use on other platforms or even on your website. As a result, you do not need to change your SEO tactic, the content that you usually create or the marketing strategy as Instagram can easily incorporate aspects from all of them.

As you increase your popularity within a specifically targeted audience, you can build your brand up to the standard of an industry-leading expert. New Instagram users will find your business with more ease, and you will manage to appeal to the exact group of potential customers that you wanted to attract in the first place.

Customer feedback

The impression that you make on your customers is essential for the progress of your brand and your company. Instagram allows you to present your services and your products to other users, but it also provides you with their opinions and feedback that you can use to improve your offer.

Instagram posts offer an almost instant indication of how successful your marketing strategy is. The reactions of your followers can determine whether you are heading in the right direction or whether you need to reconsider your advertising approach.

The Bottom Line

Advertising on Instagram is like having a permanent guest book outside your office where customers and visitors can share their experience in using your products and services. This social media platform offers both a promotional venue and a meeting place where you can use your client’s feedback to plan your future posts.