There are a lot of tools and platforms that you can use to help you with your marketing, and sometimes that breadth of choice can be a bit overwhelming. Being able to corral all that under one umbrella saves so much time. A good reputation management system does that.
1. A Secure Online Environment
This is becoming an ever more important aspect of operating online. You have to be able to make sure that your online social identities are well-protected – even more so when you are in business and you may be responsible for the data of your clients as well.
Having something that monitors activity on your accounts and allows you to post safely is a very useful and essential tool.
2. Collaborative Workspace
Having a reputation management system means that you can get all of your team involved in the marketing actions that you are rolling out as part of your overall plan. It is something that you need to have in order to make sure every individual is operating in a cohesive way and can see what actions you did were successful, and which ones weren’t. Every action contributes to the forward motion.
3. Single Platform/Window
There is often a lot of moving parts to a social campaign, and it can be spread across numerous platforms. Having a system that brings all that together in one place, really help save a lot of time, but also allows you to make sure that you are cross-posting where you need to, and that everything that you are sending out is on-bran, and on-message, and is all working together.
4. Search And Monitoring Functionalities
You want to be able to see where your efforts are paying off, and where they need to be adjusted. You want to be able to see each of the moving parts, and you want to see how the whole effort is functioning. Unifying platforms means you can search across your different social sites, and it also means that you can easily monitor them.
5. Real-time Notifications
Seeing everything unfold and getting it tracked as it happens is super important. If something starts to trend such as a good or bad review, you may want to respond to it very quickly. You can also write posts that show off your happy clients. When it comes to reviewing engagement, you can answer any questions left in reviews, and with your interaction inspire some of those people to patronize your business when you show that you care how your services are received. If you have trouble getting reviews, consider a review generation platform.
6. Ease Of Deployment/Integration
Ease of use is not just about that – it means that it saves time as well, and saving time means saving money. Everything gathered together, being able to measure one part of a campaign’s success against another component, in real-time, and being able to flow that into the workflow, where you take conversions and make customers of them, is truly important. A good reputation management platform will achieve that.
You are always looking for tools that are going to make your workflows that much simpler, and which are going to improve your ROI, and a great reputation management platform is an important part of your overall marketing strategy that will do this.