SEO (Search Engine Optimization) is an online content marketing strategy which continues to change the landscape of online marketing. With small businesses, SEO means targeting and attracting the right people to your website. And every single person who visits your website is a potential customer. But it all starts with people being able to find your website. And that is where SEO Aucklandand SEO Melbourne become the best practice for getting more website visitors, hence customers, via organic web search.
As you probably already know, SEO is very important for your small business. And this article highlights the major reasons why.
SEO is not just about optimizing content and Web pages for search engines, it is about improving the user experience. Through employing the best SEO tactics, small business owners can create mobile-friendly, faster, and user-friendly websites. Uncluttered, clean, and well-structured websites encourage users to stay longer on a website hence increasing page views and decreasing bounce rate. Additionally, highly relevant content keeps readers coming back to your website.
Bring in more customers
SEO is possibly the most affordable and most efficient marketing strategy in this day and age. When a website has well-structured SEO, it will rank highly in Google. This will increase clicks. The more people visit your website and engage with your content and your products and services, the more likely they are to turn into paying customers.
Better conversion rates
Search Engine Optimised websites load faster, display properly in all kinds of devices including smartphones and tablets, and they are also easier to surf and read. Generally speaking, websites that are easier to navigate and read are much more likely to grab and hold the attention of readers. And these readers often become subscribers, returning readers, and loyal customers.
Build brand awareness
One of the most important benefits of ranking highly in search engines is that it builds brand awareness. Every time your business’s web pages show up when users search specific keywords, users become more familiar with your brand. Additionally, having a strong web presence creates trust in customers and they are more likely to refer you to other people. As you can see, SEO can help spread the word about your business even in traditional settings.
Beat the competition
Picture this, there are two companies offering similar services in the same area at the same prices. One has a Search Engine Optimised website and the other doesn’t. Who do you think will attract more customers to their website from simple local searches? Clearly, it will be the Search Engine Optimised business. If a person is looking for say plumbers in their area and they carry out a Google search! They are more likely going to click on the first companies which show up on the first page results.
Grow the business
Building brand awareness, bringing in more customers, better conversion rates, beating the competition, all these things tie up to increasing sales and growing the business, which of course is the ultimate goal.
In conclusion, if you want to spend less on marketing and more on growing your business, SEO is the way to go.