Which Social Media Platform is Best For Businesses?
Image by Thomas Ulrich from Pixabay
Social media has created a virtual world for people to entertain and meet in different ways than imagined before. We now have mages, videos, and text which we share with several millions of people living n many different places across the world. Additionally, there are so many networks to choose from including Facebook, Twitter, Instagram, or Snapchat. You can use one, some, or all of them depending on your need.
Businesses are expanding their marketing to include social media marketing. The networks a business chooses will depend largely on the demographics they target and the reason why a business is using the network. LinkedIn is great for recruitment while Snapchat is great for targeting millennials for products and services. There are plenty of options to choose from including Twitter, Instagram, TikTok, and YouTube that add value to business marketing. Here is what you need to know about them.
One of the most popular networks is Twitter. Boasting over 350 million monthly users of women and men in the age range 18 and older, it is a great place for businesses to start. Why? Twitter offers a 280-character limit to its texts which businesses can capitalize on by being concise, interesting, and informative to their customers. The character limit also limits the noise though to stand out, it is important to tweet a couple of times a day and use images and videos. Text with videos gets 10 times more engagement than tweets without a video. There are also many growth services that businesses can take advantage of, such as Twesocial, which will increase followers organically. Businesses targeting the demographic between 35056 would do well on Twitter given that 63 percent of its users lie in that age bracket. Businesses can engage with users through polls and comments while users can reach businesses through their inbox and commenting, retweeting, and liking their tweets.
TikTok
TikTok is the new kid on the block that took the social media world by storm with its short and entertaining videos. It has 689 million monthly users and over 2 billion application downloads. It is especially attractive to generation Z who account for 41 percent of its users. This is a niche that businesses have struggled to sell to but with the emergence of TikTok, there is a glimmer of hope, especially with growth services like TokUpgrade which has helped many businesses gain followers. Influencers on TikTok are a great way to go to get a product out there without hard selling it. The most popular brands for using TikTok include Ryanair, Yahoo, and Chipotle. Entertaining and fun content works the best on TikTok.
With over 1 billion monthly users, Instagram is one of the biggest social media networks. It caters to the age groups between 18-64 years but the majority of its users are under 25 years. It offers its users the option to use images, videos, and text to get their message across. Businesses can capitalize on its video features such as Reels, Stories, and IGLive which bring different value in terms of short and long format videos. IGLive is especially important for events and product launches that allow users to interact with the business in real-time. Businesses can share employee stories through Stories which allows users to relate with the business from a human perspective, grow their followers with growth services like Growthoid, or even use hashtags generators like Task Ant to target followers. People are more likely to engage businesses they relate to. Some of the best niches to use the network for are fashion and digital technology.
YouTube
YouTube has over 2 billion monthly active users and caters to people between 18 and older. It is one of the networks that is a jack of all trades in terms of the users it reaches. It has content that caters to almost any age group and any taste. It only lags behind Google as the second largest search engine. The content that does the best on it is comedy and music. Businesses can take advantage of YouTube to educate their audience through product reviews, instructional videos such as DIYs and tutorials for technology, and several other products.
Conclusion
Social media is a great way for brands to create awareness, interact with customers, and direct traffic to their websites for purchases In order to do this right, they need to understand what each social media network offers in terms of demographics and features. Once they get a good grip on those things, it is easier to make the most of social media.
All social media platform have their pros and cons, so it ultimately depends on your needs and the particular use case.