Tiffany Gaines Disrupting the Entertainment Industry With Her Stride - Baltimore Post-ExaminerBaltimore Post-Examiner

Tiffany Gaines Disrupting the Entertainment Industry With Her Stride

The entertainment sector is evolving to meet new realities, and these shifts present new needs and challenges for investors and entrepreneurs. And it’s a truth that this sector is constantly looking for methods to reestablish some sense of normalcy or inventing new ways to keep operations going. One such renowned personality amidst this vast industry is Tiffany Gaines, an American entertainment executive, publicist, music distributor, manager, motivational speaker, and author. She is best known as the founder of the leading management and music distribution company: SS Global Entertainment. It is the first female-founded organization to contract with over 47 major labels and over 4,000 artists, demonstrating the breadth of her reach.

Gaines since the advent of throughout the years has partnered with people who are well-known in their fields and has indefinitely established an empire, still thriving and evolving with the new realities. Her organization is well-known for helping musicians, managers, and label owners to release their music worldwide under a non-exclusive deal. And this amount of recognition is possible because of Gaines’ specialization in brand management, creating media outreach programs, developing media strategy, social verification, and several other marketing services. It is undoubtedly her goal of providing customers with online branding services that have helped SS Global establish a solid market position.

After completing her primary education at Preston Highschool in Oklahoma, Gaines moved to California, which is where she pursued her further education and eventually embarked on her journey in the entertainment sector. She started her career as a model, making several industry connections with executives, producers, and celebrities, eventually ending up in the music and entertainment industry.

Gaines founded Blasia’s Entertainment, LLC, which was eventually incorporated with SS Global Entertainment, LLC, another of her business endeavors, in 2006. Gaines was able to gain a large clientele of over 2000 artists during this changeover, and as of 2021, SS Global Entertainment has non exclusive contracts with nearly 5,000 musicians and 59 record labels. It’s a well-known distribution network associated with industry giants like Amada Records, Worldwide Music Group, Freeway Rick Ross Music Group and Hood and Associates. Since then, Gaines has been able to broker deals with several prolific clients such as Mally Mall, Baby Bash, E-40, Jadakiss, Moneybagg Yo, Kurupt from the Dogg Pound, the Late Nate Dogg, and his son Lil Nate Dogg.

Gaines co-founded the LRT Music Video Awards to reward artists that deserve to be recognized for not just their creative works but also as industrious individuals who succeed in presenting their talents through visual performance and media, after having such a successful run with SS Global.

When asked about her successful stride, Gaines stated that she had always known she wanted to be in the spotlight, but she wasn’t sure how she could turn her passion for entertaining into something profitable for not just herself, but also for people close to her. Clearly, this suggests the amount of dedication and hard work put into establishing such a huge empire and running it smoothly, disrupting the entire industry. It is for sure whatever the future might behold, Gaines will always be at the forefront leading the charge.


Feature Photo Credit: Ankush K

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