Rhyme, reason and logic of Sabika

In life there are so many journeys, some starting, some ending. I like to call mine an extension because everything happens for a reason, and if it happens for a reason there has to be some sort of rhyme, reason, and logic to follow suit.

It was June 20, 2013 when I received an email from a PR firm inviting me to attend an event for an all women entrepreneur-owned company. Usually when I receive too good to be true emails of some sort I am reluctant to respond. However this particular email stood out every time I opened my email account.

Maybe because it was a woman’s business, owned by women, or because of the company’s name, Sabika, the email kept my attention. Whatever the case may have been I wanted to meet the people who took the time to invite me to their event.

Seven days later I arrived at the event and was so amazed to see how everything was elegantly setup, how everyone was sophisticatedly dressed and how you would have thought that everyone had known each other before hand, which was not the case.

Some of the unique jewelry made by European artisans for Sabika. (Photo by the author)
Some of the jewelry made by European artisans for Sabika.
(Christy Corley)

This event was not your typical Tupper Ware, Mary Kay, or Pampered Chef event it was a jewelry event. There were no games, no hour presentation, or lab reviews of the product, you actually got to see, touch, and try on different pieces. These were women enjoying casual company with one another; where their consultants are so successful the company averages 60 percent growth in sales year after year and is expected to reach an annual sales volume of about $20 million.

Sabika is a company with a founder who takes her consultants abroad to see the making of the product and ask questions.

The jewelry captures its elegance from being handmade by female European artisans that carry on the centuries-old tradition of ‘Gablonzer’ jewelry craftsmanship.

What makes this jewelry so unique is no one piece is exactly the same. The company’s founder truly believes in quality versus quantity, meaning that what you bought in Spring 2013 will not exist any other year or season. The product itself is so fashionable the pieces don’t have to match and will mix and match with your other fine jewelry.

Excitedly I spoke with the founder of this global company, Karin Mayr, and her daughter Kerstin Mayr. Running a woman-owned business is steadily growing, however running a woman-owned business that depends on direct selling with more than 600 successful sales consultants in 31 states speaks great volumes, considering the company started a dozen years ago.

Making my way through the gathering, I wanted to know why Mayr didn’t open stores, considering the huge success of the company. Both Karin and Kerstin replied that when running a business from the store not everyone will try the product on or come into the store. Karin Mayr has found huge success when entering the homes instead.

By doing so Karin Mayr was Ernst & Young May 2013 Award Winner for West Pennsylvania and West Virginia. This award recognizes outstanding entrepreneurs who achieve high levels of excellence and success in such areas as innovation, financial performance and personal commitment to their businesses and communities.

Proving the point, the company’s employment grew by 120% and their revenues by 355% between 2010 and 2012, according to a press release by Ernst & Young.

  • Ernst and Young is the third largest multinational business services firm in the world. The London-based company provides primarily financial and tax services.

My blog isn’t to convert or persuade women across globe to start selling Sabika jewelry, my blog is about taking a chance, living life, exploring, meeting new people, and having fun whether through supporting locally/globally woman-owned businesses, starting your own business or simply networking.

As I end this blog, my extension of this journey continues on with many surprises that are right before me. The purpose of this journey was having the opportunity to attend an event that was founded by women for women. The logic or rhyme/reason was to learn about a company, product, founder, and the reason for its existence.