During our time at Vanderbilt University my buddy and I started our very own blog, the idea was that we would talk about the university and its students and it became a huge success. In fact such was the success of the blog that we carried it on after university, aiming it at all colleges and students. In the first few months, it was very easy to attract attention because our local students were all jumping on to see what was happening. When we launched the blog nationwide however, we really had to dig deep to find ways of bringing traffic to the blog. We managed to attract more and more people as time went on and here is how you can do the same for your blog.
One of the easiest ways for you to bring traffic to your blog is to let them find you rather than you seeking them. In order to do this, you need to utilize SEO strategies on your blog and on all of its content. What this will do is to bump your website up the search rankings on search engines like Google, which will allow for more people to find you organically. Let’s say that you write a piece on student fashion if you apply SEO techniques then when someone types in ‘new student fashion’ the idea is that your blog will appear on page 1 of the search results and they will then hit your site.
Through social media use, you can really target the people who you want to check out your site and you can use these channels to create a buzz about who you are and what you are doing. Social media gives you the chance to share content from your website to entice people in, and then the hope is that they enjoy what they see and keep coming back. Social media is a difficult art which will involve a lot of trial and error before you start to see results. If you get it right, however, social media will be able to send a huge amount of traffic your way, as Mack Prioleau and I can attest to.
Something which Mack Prioleau was responsible for was commenting on other blogs, in order to encourage followers of their blogs to visit ours. In order to do this, you need to make sure that you are commenting on blogs which fall in the same niche as yours, if you do this with blogs outside of your niche then you are unlikely to find a great amount of success. Spend around 30 minutes per day leaving positive comments on other blogs, and share a link to an appropriate piece of content on your website. In doing this you will bring in people to your site who will likely fit into your target demographic, which will in turn help to keep them on your site.
Boris Dzhingarov graduated UNWE with a major in marketing. He is the founder of ESBO ltd a brand mentioning company. He is also passionate about meditation and healthy living. You can find articles on such topics at his spiritual blog Dzhingarov.com.