Finding a great web designer in the Baltimore area can be ironically difficult, as there are tons of excellent web design agencies. But only one of them is the perfect pick for your project and as a partner to your brand. Let’s break down what you should focus on to pick a great web designer ideal for your needs.
Determine Your Budget and Time Constraints
The first thing you should do is narrow down a budget and timeline for your website project. The budget will give you a place to start as you research web designers near Baltimore, excluding agencies that are a little too pricey and helping you avoid agencies that are too cheap or affordable. You get what you pay for, so you don’t necessarily want to go for the most affordable agency you find right off the bat.
You should similarly come up with a timeline that you can include in your pitch to any of the agencies in the area. Only some agencies will be able to work with your time constraints and get you your project/web pages on time.
Find an Agency with Experience and a Portfolio
Next, you should locate an agency that has plenty of experience, plus evidence of their previous projects in the form of a portfolio. It’s recommended that you look for a Baltimore web design company like FreshySites, which has a long history of successful projects in the area and the evidence to prove it.
On the flip side, try to avoid new web design agencies that don’t have a lot of evidence to back up their claims of excellence. You’re paying for a high-quality product and only some companies can really make the cut without tons of web design errors.
Don’t be afraid to be discriminatory and deliver the chosen web design agencies that have the experience necessary to provide you with all of the design features and elements you need for your enterprise’s goals.
Can the Agency Accommodate Your Needs?
Be sure to investigate whether a web design agency can actually accommodate your branding and other design needs. For instance, some websites are little more than digital advertisement sites, complete with logos, stunning imagery, and smart layouts.
Others are more complex e-commerce stores. Those websites might need additional functionalities, such as the ability to make and maintain a shopping cart, layered advertising for customers already partway down a purchasing funnel, and more.
Be sure to go into detail about what your project will require when you pitch your project to any web design agency. Web designers can then tell you whether their company will be able to accommodate your needs, especially when it comes to redesigning your site rather than making one from scratch.
Make Sure Their Aesthetic Matches Your Own
Lastly, investigate any web designer you plan to hire and make sure that their aesthetic or style matches your brand image or tone. This can be anything from the font or colors they tend to use for their websites and pages to their outlines or themes.
Your brand must be consistent and uniform across all of your locations, both digital and brick-and-mortar. Considering that all businesses will soon need websites (especially after COVID-19), it’s important to make sure that any new, digital storefront you open matches your retail locations as closely as possible.
That’s why it’s important to partner with a web designer that really gets what your brand is going for and can create a website that helps sell your brand to anyone who arrives on the landing page.
Ultimately, following the above four tips can help you find an excellent web designer in the Baltimore area that’s perfect for your next project. Remember not to compromise on any of these aspects – only the right web designer can really give you the final product you’re looking for.