Creatively Clever Website Banner Ad Design Ideas
With the world becoming increasingly more visual and less attentive, attracting website attention can be easier when keeping these banner ad design tips in mind
When used in an appropriate way, banner ads can be very effective at attracting customers and getting people interested in what your brand has to offer.
The key, though, is to make sure they’re designed well.
Are you looking to revamp your banner ads? Do you need to make sure they’re interesting and engaging without being annoying or distracting?
If you need help with banner ad design for your business, here are some great tips you can try.
Keep it Simple
Approximately 30 percent of internet users say that traditional banner ads are distracting.
These same users will also avoid certain sites altogether if their ads take up too much space and prevent them from easily consuming the website’s content.
To avoid this issue, keep the design of your banner ads simple and straightforward. Don’t fill them up with too much information or too many images.
Use Eye-Catching Images
Speaking of images, when you do include them in your banner ads, you need to be intentional about choosing the best images possible.
Look for eye-catching images that are going to draw users’ attention up toward the ad. Try to use original images whenever you can, too, instead of relying on overused stock images.
Make the Call-to-Action Stand Out
A clear, easy-to-spot call-to-action is one of the most important aspects of a good banner ad. Make sure the call-to-action is placed in a prominent location.
It’s a good idea if it’s in a color that contrasts with the rest of the ad as well. This ensures that users will see it and be more inclined to click on it.
Combine the Right Colors
In addition to using a contrasting color for the call-to-action, it’s also a good idea to think about the colors used throughout the banner ad.
Try to use colors that relate to your products or services.
If you specialize in natural or organic products, for example, green is a good option. Purple might be a better fit for luxury items, though.
Update Your Designs Often
It’s also a good idea to make sure you’re updating your banner ad designs on a regular basis. People get bored quickly, and they’ll soon start to tune out your ad altogether if they’ve seen it too many times.
Using a banner maker can help you to create new designs more easily. You may also be able to save old designs so you can cycle through them on a regular basis or revamp them. This way, you don’t always have to create a new ad from scratch.
Start Working on Banner Ad Design Today
As you can see, there are tons of clever and creative ways to tailor your banner ad design so that it stands out and helps to bring in new business to your website.
Keep these tips in mind and you’ll have no trouble creating effective and attractive banner ads.
Do you need more design or marketing advice? If so, we’ve got plenty of resources available to you.
Check out some of the business-focused articles on our blog today to learn more.