Best Advertising Strategies For Your Mobile Solution - Baltimore Post-ExaminerBaltimore Post-Examiner

Best Advertising Strategies For Your Mobile Solution

Image by Steve Buissinne from Pixabay

A good and useful application for your phone is sure to attract the attention of users. But probably you are not ready to wait forever. To achieve the result much faster, it is recommended to use special tools for promotion. Then you can definitely count on the fact that your application will be popular.

In order for the advertising campaign to really bring the desired result, it is recommended to turn to specialists for help. Then you will not have to doubt the effectiveness of the tools used for promotion.

Your chief marketing officer and SEO specialists have to be ready that some advertising methods will work better than others. Here it is important to find something that will lead to positive dynamics and increase profits. Let’s talk about some important steps in the mobile app promotion.

Define the target audience. Among the users stand out those who will be most interested in your application. It is important to collect statistics of downloads, actions within the program, subscriptions, etc. to obtain more accurate data. The more accurate target user profile you have, the more straight to the point your advertising campaign is. Analyze the use cases similar to your business idea to find out what the best ways to reach out to your potential customers are.

It goes without saying that ASO is an integral part of your mobile app promotion. The page on the app stores is like the face of your product. The app description must be flawless and easy to understand. You need to highlight the best features of your product and what makes it unique. Do not forget about the keywords. Add images, screenshots, videos, as well as work on the icon, do all your best to make the page as attractive as possible.

Questions and Answers (Q&A) platforms. These are sites where you can ask questions and get answers. On such services you can find important and useful information from a high-class specialist in the field, as well as argue, comment, correct, and supplement. It is easy to insert a link to a site or article in your blog. The most important advantage of Q&A sites is that you are looking for the target audience, and vice versa. Q&A marketing is aimed not so much at increasing the link mass as at attracting traffic from “real” users.

Working with thought leaders and influencers is another trend among startups. How many potential customers will see your app if any of them agree to test it and post a video? The first thing to do is to gather a list of potential partners. These can be, for example, YouTubers who specialize in application reviews, those who test smartphones, give recommendations, or just popular bloggers. It is important to create a table, compile, and systematically process the database.

You have to pay attention to:

  • honesty and nature of the material;
  • how authoritative the blogger is;
  • how the audience perceives the content;
  • how honest and creative advertising on this channel looks.

It is important because the video on YouTube is a long-term investment. It works and brings benefits as long as people are interested in this topic.

Do not rush to give up something if you do not see the result the next day. At the same time, it is not recommended to invest significant resources in one direction, completely ignoring the others. This can be done only by knowing for sure that the chosen marketing channel will work.


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