Simon Arias’ Tips on Marketing: Your Way to Business Success - Baltimore Post-ExaminerBaltimore Post-Examiner

Simon Arias’ Tips on Marketing: Your Way to Business Success

When it comes to running a successful business, one of the things that you have to focus on is marketing. As business experts such as Simon Arias will tell you, marketing is a key part of achieving success and growth when it comes to business. By developing an effective marketing strategy and making sure you evaluate it on a regular basis, you can help your business to succeed far more easily.

Experts like Simon do recommend that you use a range of different marketing solutions as part of your strategy. This provides a solid foundation for marketing your way to business success. Achieving your business goals is far easier when you have a strategy in place and you can measure the results of your marketing efforts against your business goals.

Developing a great marketing strategy

Many businesses these days make the mistake of focusing solely on digital marketing and this is only natural given that we now live in the digital era. However, it is important to remember the importance of more traditional marketing methods as well and include them in your marketing strategy. While online marketing is definitely one of the most important aspects of marketing, you also need to think about the many people that do not go online or spend very little time online. This is where offline marketing methods can prove useful, as it means that you won’t miss out on a large chunk of your target audience.

When it comes to digital marketing, you should make sure you make the most of social media marketing as part of your strategy. When you use social media platforms, you can reach out to a far wider audience because you can get your message across to people in different countries around the world rather than just people in your own country or local area. In addition, social media marketing is both cost-effective and easy to implement, which makes it an ideal solution for businesses with limited resources and finances.

There are other forms of digital marketing that you should include in your strategy. For example, email marketing provides a great way of letting your audience know about special deals, offers, promotions, and new products. You can send email newsletters and even offer exclusive bonuses to those that sign up to your newsletter. Starting a blog is also a valuable means of marketing your brand and business, as it helps to impress and engage your audience, which in turn makes it more likely that they will have the confidence to invest in your products or services.

When it comes to introducing offline marketing methods into your strategy, you don’t have to spend a fortune. The cost of having leaflets or posters printed is very low these days, and these are ideal for distribution to people in the local area. In addition, you can look at sending out direct mail as a form of marketing your business, as this can prove very effective.


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  • Grace

    I am not an entrepreneur so I can only speak from my experience as a customer, but I agree with Simon Arias that even now traditional marketing isn’t gone and is just as relevant as digital marketing. I get a lot of leaflets in the mail and I’ve discovered many products and services this way. And personally I really like flipping through physical book or makeup catalogues that I get in the mail. I still order online though.

    • Theresa H.

      I’m the same as you. I know that it’s not very good for the environment, but I like getting those leaflets and catalogues in the mail. And I think that if businesses still use them then it’s working. Entrepreneurs like Simon Arias have statistics and data that shows what kind of marketing is good for the business. And I think they just see the results when they try different ways to advertise their products.

  • Jessica

    I’ve read an article where Simon Arias was very enthusiastic about social media marketing. I think it’s nice that he isn’t promoting just one thing and speaks about different strategies, giving business owners many options. I think that small businesses can still benefit from traditional marketing if they want to target local customers.

  • Marta

    It really depends on the type of business that you run. Sometimes digital marketing is enough. Other times it has no effect at all as your target audience doesn’t use social media. Entrepreneurs have to take all this into account. This Simon Arias doesn’t claim that SMM is all you need like so many other marketing experts do nowadays, and he’s right about that.

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