Can your website catch the eye of an occasional visitor? Isn’t it plain or too simple? Many online business owners do not understand the importance of web design. They ask developers to create an ordinary site, forgetting that it is more than just a selling platform. Well, it is a huge mistake. The website represents your brand. It represents you as a professional merchant. A beautiful website is the best solution to win customers. If you have a unique and fascinating site, you stand out among the competitors. So, want to succeed in the e-commerce industry? Care not only about a platform itself, but also web design of the store.
The industry today is flooded with online stores. Every business owner tries to stand out, creating unusual websites. But how to impress visitors who have already seen lots of online stores? Well, all designers use the same elements like shapes and colors. Working with a dedicated design team, you get a fantastic combination of these elements which will represent your brand from the best side. A professional can pick the right palette, pictures, videos, and other visuals to let your customers believe that you are the best choice. But any good designer will agree that a modern website is nothing without high performance and functionality. Both depend on the platform on which the online store runs.
The success of an online store relies on the platform and development team. Your store can run on Shopify, Magento, WooCommerce, and something else. All the solutions have different lists of tools, extensions, themes, and so on. Picking Magento, you get access to a huge development community. You can easily find interesting templates to customize, as well as fasten and improve your website, turning it into a unique online store. With Magento design, nothing can stop you on the way to success. Create a top-notch website with an attractive and user-friendly design. Using Magento, you can present your brand the way you see it.
Trying to reach more and more customers, do not forget that your Magento store should perform well. A massive increase in traffic or sales can be fatal to your page speed and website performance. If the platform loads a page for over 3 seconds or doesn’t load at all, the money you have spent on the design is wasted. Users will not wait for hours even if your site is extremely popular. You need to optimize your website in order not to lose visitors and stay at the top of the search engines which rank slower websites below faster ones.
How to speed up Magento 2? Well, working with a skillful Magento development team, you won’t have to care about the issue. They can resize and compress product images without losses, audit unnecessary plugins and apps and remove or disable them since lots of design tools can slow down the website, reduce redirects and others to optimize your webstore.
Building your online empire, it is essential to invest money on the website. You need to find a good team to either design an eye-catching site or optimize the speed and performance of the store. Following this advice, you will see a significant improvement in the site’s experience. Your efforts and investments, eventually, will end up in high e-commerce conversions.
Luba is a marketer working for the BelVG ecommerce development agency. She is passionate about marketing, SEO, content creation and the latest ecommerce trends.