5 Ways to Improve Cash Flow in Your Business - Baltimore Post-ExaminerBaltimore Post-Examiner

5 Ways to Improve Cash Flow in Your Business

Have you ever wanted to improve your business’s cash flow? Of course, you have! Improving cash flow means greater profits, fewer expenses, and an overall improved sense of security. Business can be risky, so minimizing losses and expenses is an important part of reducing the risk and giving yourself a bit more wiggle room. Keep reading to learn about five amazing ways to improve the cash flow in your business.  

1. Use a POS System

POS systems have become much more than simple monetary exchange points in recent years. With the advancement of POS software, a modern POS system can do much more than simply track transactions.  

POS systems can perform many useful tasks for your business. From inventory tracking to real-time sales and foot traffic reports, to analytics and marketing tools, the modern POS system is an all-in-one powerhouse for improving your business’s efficiency.  

Real-time inventory counts help save money by reducing the need for manual counts (thus labor hours) and help reduce costly errors. The business analytics provided by POS software can help you better staff during the busy hours, (or the downtime) manage customer interactions better, and plan sales and promotions more accordingly.

Improving cash flow starts with understanding your business. Using a POS system will make your business more efficient by improving your awareness of how the business operates. The more you know about your customers and your business, the better you can tailor the business for greater profits.

2. Reduce Expenses

While it may seem like an obvious fix, many businesses overlook simple expenses that can add up over time. This slow trickle effect can have a profound impact on your finances over time, slowly eating away at those profits and causing a stream of money to leave your business each month.

Reducing expenses is simple; it starts with identifyingthe expenses. First, make a list of everyexpense that your business incurs each month; and yes, that includes the toilet paper. Everything must be accounted for.  

Once you’ve identified every expense, it’s time to go over the list and identify the expenses that are costing you the most money. If you’re running a brick and mortar store, rent is likely to be one of your greatest expenses, and although you can’t negotiate a new rate, it’s possible that your space isn’t serving your business.

If you’re running a small boutique shop, you may not need as much space as you think. Reducing your space can help save money not only on rent costs but also on utilities. Is your electric or water bill through the roof? Check your plumbing, and replace your bulbs with energy savers.  

Hiring a financial advisor can assist you in identifying expenses and slashing costs. Here you can compare financial advisors in Los Angeles.

3. Improve Your Marketing Efforts

Many small businesses either forget about marketing or don’t invest nearly enough into their marketing efforts. Never underestimate the power of a good marketing campaign for increasing your business’s foot traffic and sales.

Marketing comes in many forms, but in some cases, it’s much more effective to hire a marketing firm than to attempt the marketing yourself. A marketing firm will have intimate knowledge of how the process works, and how to create the best campaign for your business.

Not only does marketing improve your business’s sales, but it creates a lasting impression among potential customers. They’ll know your brand or logo from your campaign and become familiar with what your business is about.  

4. Improve Your Products or Services

Customers expect reliability as a minimum when they purchase a product or service. Part of building an excellent business reputation is ensuring that your products are top-notch. You want your products to be of such a quality that your competition doesn’t even come to mind when customers think of your market.  

How do you improve products and services? Ask your customers. That’s right, we’re talking surveys, short questionnaires, and in-person conversation. Ask your customers what they like and dislike about your products. Be sure to ask for specific details and how they think you could improve.  

A survey is a short and simple way to connect with your customers and provides feedback that is absolutely priceless to your business.  Once you collect feedback, look for patterns among your customers. Does your product lack in a certain area? Where does it excel? What do your customers expect from you?

Learning how to better serve your customers is one of the best ways to improve your cash flow and your reputation simultaneously.  

5. Multiple Payment Methods

With our ever-changing financial world comes advancements in payment methods. No longer are credit or debit cards and cash the only methods of payment. Touchless payment methods, such as Apple Pay, as well as PayPal are on the rise, and more and more businesses find themselves needing to upgrade their equipment to accept these methods.

Accepting a wide variety of payment methods ensures that any customer who visits your business has the ability to make their payment with your payment terminal. This gives you access to a different market, increasing your foot traffic and therefore your sales.

Diversity is incredibly important in running a successful business. You must be versatile with such things as payment methods, diverse in products and services, and most of all, willing to change and adapt as new systems and services develop. In order to make the most out of your business, you must pay attention to your customers’ wants and needs.





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